Ensayo General de La Comunicación Piñuel y Lozano – Download as PDF File . pdf) or read online. Thomas L. Friedman. Bad Feminist: Essays Joseph Kanon Estudio sobre la cultura y las identidades sociales Gilberto Gimenez. Ensayo general sobre la comunicación by José Luis Piñuel Raigada(Book) 6 editions published in in Spanish and held by 43 WorldCat member libraries . Body of Knowledge Ensayo general sobre la comunicación by José Luis Piñuel; Carlos Lozano Abstract: La presente obra es una aventura intelectual que.

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For example, as it is already notorious, many organisations institutions and companies invest large sums of money on research aimed at identifying the discourse that the media turn into hegemonic when describing their identitarian images and the activity economic, political, cultural, health-related, etc. Director of the company or institution. This last fact suggests that the internal criticism maintained between media groups and professionals is no stranger to the competitive nature of the practices in this area of self-reference under study.

Thus, of course, the professional practice can only be the expression of their skills or inherent virtues even if they are unevenly distributed: The answers of the 11 press managers who answered this third round were surprisingly similar to and confirmatory of the results obtained in the content analysis: This article explores whether the production of communication by the media industries oriented to meet its public service function, at the moment of selecting current themes that are subjected to the criteria of the agenda agenda setting theory and presenting them in accordance to approaches or perspectives of strategic interest to increase the credibility of the discourse and its actors framing theory.

On comunicacjon other hand, the press turns out to be a unanimous luiss that reproduces the Communication System of which it is part.

Piñuel Raigada, José Luis [WorldCat Identities]

It is important to note some differences between this conception of the Discourse about what is said and the discourse about what is doneor about what happenswhich is more based on a regulatory statute in which although aims to be exempt from regulation the performed actions are also seen as exemplary precedent and, to a lesser extent, the individual assessments serve as regulatory alternatives.

Firstly, when the truth of the discourse is evaluated in terms of veridiction the truth-telling depends on whether verisimilitude is granted or not to what is said about what is being madein contrast to what is really thought about what is being made and, secondly, when it is established that the truth-telling function of the discourse may be limited to the right or wrong doing, or the expertise or clumsiness of the journalist within the existing professional uses.

The discourse devoid of epistemes predominates, followed by the discourse criticising the correctness of some journalistic practices, such as the right or wrong dichotomy. This section becomes the microcosms where the news events about social comunucacion are presented with their own self-referential sections.

The second Delphi round corroborated that personal relations are considered the most important thing, and established other important factors that are added to those relations, for instance: Invitations for group meetings 3 7 1 1 And it might seem that from this essentialist perspective, any critical evaluation would be placed in the recognition, disapproval, and expulsion from the media Eden of the character of Mister Hyde which the communicator also carries inside.

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However, the “virtue epistemology” is very important because it is the starting point of any communicational practice of professional nature.

In comparison to other traditional media, it is outstanding lus rise of the Internet as an exchange and transmission channel of self-referential discourses under study. The reason is that the revision of the first two surveys enabled detecting that some analysts only registered the textual discourse of the self-reference, and that they did so for all variables. The publishing of the news thus depends mainly on puel the news to the correct section, with a summarised and interesting presentation of content.

And these were the most relevant results of the third round.

But now it is important to examine the responsibility attributed to the light of this virtue epistemology because the sources of the epistemic normativity of the discourse sorbe study are not only found in the virtues and functionality of the communicational practice, and it is possible to also find generral in the duties Broncazo and Vega Cultura y simulacro Culture and Simulation. However, here it is also possible to obtain a more comprehensive distribution if we recognise some implicit groupings.

The objectivity that can be demanded to the discourse appears, therefore, as a result of the inter-subjectivity or, in any case, grounded in the indispensability.

Ensayo General Sobre la Comunicacion pdf

It is the communication what becomes the event, and it is the hegemonic discourse which becomes the social reality which engages the reactions of the social actors. Thus it is possible to explore -and this is the main object of this article- more specific issues relating to the structure of the discourses that more frequently integrate the representation of this media universe just like it is referred to by the press.

Based on these points we will develop a summarised exposition of the results of this research. Establishing the relations between communication and the social interaction, and placing the social interaction in the universe of possibilities and previsions extracted from the conditions that concern us as individuals and citizens and exist in the historical conditions of the social changes.

The answer offered to us in the analysed discourse is that the responsibility of communicators is not with society but with themselves, or more precisely, with the community they are part of: The overall result of this investigation on the self-reference is clear and provides an overview of great redundancy, which can be summarized as follows:. But precisely, in order to avoid the incessant questioning and avoid making the constant agreements on communicationthe “know-how” of communication the cognitive heritage of each society has resources to strengthen confidence in the discourse, beyond the strict conditions of formal and material truth that have preoccupied so much the scholars of knowledge.

The sources believe that the media expects in this way to satisfy their audiences.

Piñuel Raigada, José Luis

The relevance of the on-going events reported by the media on the activity that they themselves develop is represented as an event that must be taken into account, as a finished activity, by resorting to the existential modality, i. The c auses and effects referred to in relation to communicational news events, the Activities and Processes linked to the communicational practices, the norms and guidelines to be followed by the media professionals, and even the resources of the communicative interaction have similar prevalence in the Press, when their reference is not ignored.

Finally the third Delphi round addressed the views of the press managers on the structure of the media discourse that increasingly integrate the reference to the own institution or company. Philosophical Studies, 78, pp. Weaver has pointed out the additional research aspects that are most frequently repeated in relation to the public agenda setting:.


The relevance of the event presented by the media is centred on the activity that the media themselves perform when competing with each other to become the official social institution that establishes the public agenda.

On the contrary, the discourse focused on the truth or falsehood dichotomy is much less common, just like the discourses focused on the reality or fiction dichotomy and -this is most surprising- the discourses focused on the expertise or clumsiness of the communicators. In round two the press managers defined with more precision certain aspects about the relevance of the news, the strategic interest of the agenda and the publishing commitment.

This is a widespread, corporate vision that is usually used in front of other social institutions i. As figure 1 shows: Invitations for group meetings. On the other hand, this adopted epistemic approach is confined to a praxeology on the exercise of the media work.

Now, when the theme of the agenda is social communication itself, the hypotheses that have been confirmed in these aforementioned studies are insufficient. We chose to study the self-references of the media in the press, by extracting from this medium our material of analysis. All kinds of organisations governmental, commercial companies, political parties, trade unions, civil associations, etc.

However, keeping the best relations with journalists only leads to achieving a greater presence in the media if certain commitments are respected and there a mutual understanding. TV or newspaperare those that offer the possibility of a expository diet that is more systematic cultivation and are the most capable at helping to create a limited view of the world cf.

Public Opinion quarterly, 36, pp. There is a precession [pre-emption] of the model over the fact. It is the thematic profile of the medium -not the ideological profile- what determines the interest of the information. This social practice of the media, does not only involve the creation of a social discourse that becomes hegemonic with pre-designed thematic agendasbut above all is responsible for generating a media event that acquires an autonomous existence independent of the nature of the events that are discussed and eventually manages to engage the social actors.

The existence of these rules, which are prior to the thematization, allows this author to affirm that the individuals, in spite of their possible preferences, can only choose between the thematic selections previously laid down by the media: Now, as we have pointed out, the communicators are accustomed to comparatively assess their colleagues by setting their criteria according to certain principles that are regulatory of their activity and the reliability exhibited by the assessed communicators in their discursive productions.

However it should be noted that the analysis of the keys of meaning has been based on the body of press articles of the second and third surveys, which cover a total of discourses.

Now, it is appropriate to note that, in this epistemic conception, the search for the following truth of the discourse does not stop in the repetition of already explored models and involves the search for new evidence: In this way, the nature of the sources e.