THEME 1: The relationship between media and society Every aspect and area from the economy and politics to as the mass media. Many critics have accused the mass media of trivialising politics. Because ( ) both provide interesting discussions of the position of the media in society. The importance of the mass media1 in today's society cannot be over- estimated. Especially in the arena of getic effect of the mass media in American politics. Part II of this Com- . media is determined by its relationship with the government .
Thus, thrusting entertainment in citizens, politicians keep people from watching other things. Shanto Iyengar, professor of Political Science and Communication Studies at UCLA, researching the framing effects of news coverage on public opinion and political choice, expressed: In the late s, Maxwell E.
McCombs and Donald L. The news media are stunningly successful in telling us what to think about. The press is a handmaiden of power and American politics. It reports governmental conflict only when conflict exists within the state itself. During the presidential campaign in journalists rose the anger among voters instead of bridging the gap between public and politicians, which means that the public is losing its grasp on the democratic process.
Even when the media does offer analysis, it may not offer people large opportunity for action. Reporters have no choice but to cover the people chosen to lead government, but smaller parties seem to suffer in the everyday news stream.
Tricks used during elections. Those people are carefully chosen so they appear in photos and in news coverage. He can talk about his family and his hopes for a better world for all of citizens, appearing a relaxed and human candidate. The more social sites followers and likes, the better. Indicators of media logic are journalists dominating politicians in news reports regarding the length of speaking time or fragmented reporting of a political discourse at the expense of debate.
Media logic is increasingly guided by a commercial logic, and globalization reinforce that effect as global forces within national media systems promote the commercialization of broadcasting.
The Role and Influence of Mass Media
Spain, France and Italy belong to the polarist-pluralized media systems where the press is elite-oriented with limited overall circulation, and television dominate the media market. America and Germany show patterns where candidates run controlled campaigns for which they are punished by journalists.
Denmark, Great Britain, Switzerland and France show more interactive campaign styles where the journalist is still dominant and the candidates often need to defend themselves in press-politics interactions. Italy and Spain show very interactive campaigns and the journalists grant candidates rather long sound bites. RESULT In an analysis of more than 30, news features about the ruling government aired on Danish radio over the past 20 years, a team of scientists have proven that critical coverage in the media leads to a decline in public approval ratings.
The government has easy access to the media.
The Role and Influence of Mass Media
The new study denies the theory that more media coverage is always good for the government. Shotts and Scott Ashworth from the University of Chicago, analyzed the common assumption that a healthy media would make office holders less likely to pander.
They constructed a theoretical model using well-established principles of game theory and found that if the media always produced correct commentary on policy choices, there would be less motivation for politicians to pander since voters would know what policies were in their interest. That freedom allows the politician to avoid pandering and take actions that are good for the voters without fear of being criticized by the media.
THE RELATIONSHIP BETWEEN MEDIA AND POLITICIANS Essay – by Elena Chobanian
In political world, mediatization can even have some positive effects by providing politicians with an additional arena in which to reach their goals and by making politics accessible to ordinary people. As the media is the most important source of political information for the wider public, politicians need it as a tool to get the exposure to win elections and gain as much power as possible. How media frames the debate and what questions members of the media ask change the outcome of the discussion and the possible conclusions people may draw.
Second, this theory came into existence when the availability and dominance of media was far less widespread.
Those people who own and control the corporations that produce media comprise this elite. Advocates of this view concern themselves particularly with massive corporate mergers of media organizations, which limit competition and put big business at the reins of media—especially news media.
Their concern is that when ownership is restricted, a few people then have the ability to manipulate what people can see or hear.
For example, owners can easily avoid or silence stories that expose unethical corporate behavior or hold corporations responsible for their actions.
The issue of sponsorship adds to this problem. Advertising dollars fund most media. Networks aim programming at the largest possible audience because the broader the appeal, the greater the potential purchasing audience and the easier selling air time to advertisers becomes.
Thus, news organizations may shy away from negative stories about corporations especially parent corporations that finance large advertising campaigns in their newspaper or on their stations. Media watchers identify the same problem at the local level where city newspapers will not give new cars poor reviews or run stories on selling a home without an agent because the majority of their funding comes from auto and real estate advertising.
This influence also extends to programming. Critics of this theory counter these arguments by saying that local control of news media largely lies beyond the reach of large corporate offices elsewhere, and that the quality of news depends upon good journalists.
THE RELATIONSHIP BETWEEN MEDIA AND POLITICIANS Essay – by Elena Chobanian | hdwallpaperfree.info
They contend that those less powerful and not in control of media have often received full media coverage and subsequent support. Predominantly conservative political issues have yet to gain prominent media attention, or have been opposed by the media. Advocates of this view point to the Strategic Arms Initiative of the s Reagan administration. The public failed to support it, and the program did not get funding or congressional support. Culturalist theory The culturalist theory, developed in the s and s, combines the other two theories and claims that people interact with media to create their own meanings out of the images and messages they receive.
This theory sees audiences as playing an active rather than passive role in relation to mass media. One strand of research focuses on the audiences and how they interact with media; the other strand of research focuses on those who produce the media, particularly the news.